Startup Success: How to Launch a Technology Company in 6 Steps
This course discusses the lessons learned by Michael Stonebraker and Andy Palmer during their start-up endeavors over a 30-year period. The lessons are distilled into six steps that any entrepreneur can follow to get a company going.
Topics include the generation and assessment of ideas, the challenges of building a prototype, the recruitment of a talented team, the closing of the first financing round, and pursuing growth with the right business leadership.
What you’ll learn
- Assess product ideas for rapid development and commercialization.
- Understand the start-up team, develop partnerships, and produce a prototype.
- Prepare and evaluate strategies to identify and court the vital first few customers.
- Anticipate organizational challenges to motivating and leading the start-up team.
- Develop key steps toward making a pitch and negotiating a deal with venture capitalists or seed investors
Syllabus
Module 1 – Introduction
- Mike Stonebraker Background
- Andy Palmer Background
- What It Means to be a Founder
- What you will learn from this course
Module 2 – Step 1: Have a Good Idea
- Examples of good ideas (Michael Stonebraker)
- How to recognize good ideas (Andy Palmer)
- How to develop good ideas (Michael Stonebraker)
- How to differentiate “disruptive/innovative” from “crazy” (Andy Palmer)
Module 3 – Step 2: Assemble a Small Team and Build a Prototype
- Technical team (Michael Stonebraker)
- IP Considerations (Michael Stonebraker)
- Adult supervision (Michael Stonebraker)
- Secrecy issues (Michael Stonebraker)
- Partnership agreement among the team (Andy Palmer)
Module 4 – Step 3: Find a Business Partner
- How to recognize talent (Michael Stonebraker)
- How to recruit talent (Andy Palmer)
- What to do if this step fails (Michael Stonebraker)
Module 5 – Step 4: Find a Customer (or a few)
- Customer acquisition strategies (Andy Palmer)
- Salesmanship and accountability (Andy Palmer)
Module 6 – Step 5 Pitch the VCs
- Being selective – quality vs. quantity (Andy Palmer)
- The pitch deck – managing expectations (Andy Palmer)
- The rock fetch (Michael Stonebraker)
- You need a “lead investor” – aka the leap of faith (Andy Palmer)
Module 7 – Step 6: Negotiate a Deal
- It’s not about cash flows and spreadsheets (Andy Palmer)
- What to ask for (Michael Stonebraker)
- Sample terms (Andy Palmer)
- What to watch out for (Michael Stonebraker)
Module 8 – You Have Earned the Right to Start
- Building great software vs. building a prototype (Michael Stonebraker)
- Common technical mistakes (Michael Stonebraker)
- You may get screwed (Michael Stonebraker)
- How to manage the VCs (Michael Stonebraker)
- Common business mistakes (Andy Palmer)
Module 9 – Case Studies
- Lanka Internet Services Ltd.
- Vertica Systems
- Locu
- Cilk Arts, Inc.
Module 10 – Wrap Up
- It’s about your risk profile and your mission, dammit (Andy Palmer)
- Walking the line between academia and commercial (Michael Stonebraker)
- My Top 10 (Andy Palmer)
- My Top 10 (Michael Stonebraker)
How to Enroll:
- Choose your desired certificate program on the MIT website.
- Create an Amazon if you don’t have one.
- Select specific courses within your chosen program.
- Enroll in courses, and pay if necessary.
- Access course materials and complete requirements.
- Prepare for and take certification exams if required.
- Earn your certificate upon successful completion.
- Be aware of maintenance or renewal requirements, if applicable.
Enroll Now
Thanks for Visit GrabAjobs.co
Best Of LUCK : )
3 mins to read