2 mins to read Strategic Management by Copenhagen Business School : This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is “cool” than from physical assets or economies of scale. In this course — the first of a three-course specialization tailored specifically for the age of creativity and innovation — you will gear up for the challenges of strategy formulation and implementation in a 21st century business.
After taking the course, you’ll be able to: Strategic Management
– Explain why “doing” strategy is considered “the high point of managerial activity” (Mintzberg);
– Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas;
– Point out how doing strategy has changed because of advancing technology and globalization;
– Prepare for the Capstone Project for the Strategic Management and Innovation Specialization
Build your subject-matter expertise: Strategic Management
This course is part of the Strategic Management and Innovation Specialization
When you enroll in this course, you’ll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
How to Enroll: Strategic Management
- Choose your desired MBA program on the coursera website.
- Create an account, if you don’t have one.
- Select specific courses within your chosen program.
- Enroll in courses, and pay if necessary.
- Access course materials and complete requirements.
- Prepare for and take certification exams if required.
- Earn your certificate upon successful completion.
- Be aware of maintenance or renewal requirements, if applicable.